In 2023 Peachie Lou Farms was founded on a small city lot with 36 growbags and large dreams. The company strives to pursue various solutions to the United State's ongoing hunger crisis, including sustainable locally-grown foods, tackling food deserts with affordable produce, and using an online platform to share information on homesteading, self-sufficiency, and agriculture.
Role:
Duration:
Responsibility:
Lead Designer
08/2023 — Present
Establish and maintain brand identity. Provide packaging design and marketing material for print and digital media.
Identity
The Logo
Initial reference created by business owner.
First draft: a simplification of owner's idea.
Background shapes shortened to create a square form.
Second draft: background shapes elongated.
Light colors intended for darker backgrounds.
Final: colors made brighter and more saturated.
Hollow forms filled for better contrast against green and pink backgrounds.
The Font
Owner originally requested the typeface 'Analog Script' for the logo. Due to budget and licensing concerns, I compiled a list of alternative typefaces to consider. After discussions, we landed on 'Milkshake'.
List of typefaces presented to owner for consideration.
The Palette
Exploration of several palettes that centered around peach and pink colors.
Final palette with acceptable color variations when needed.
Final Logo
Final logo in a variety of environments, and overall color palette.